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Program Overview

Want to put your brains and creativity to work for a client or cause? Explore Advertising, the exciting marriage of art and commerce!

You’ll learn to combine critical thinking with creativity to deliver strategic messages to a targeted audience on behalf of a client. You can specialize in either the creative or the account management side of the business, but you’ll develop a foundation in both. And you’ll be immersed in active learning that has you thinking and creating.

You can be an advertising copywriter, account executive, researcher, digital producer, media planner or social media strategist. You can work for an ad agency or for a brand team, for corporations, nonprofits, media or trade organizations. Talented copywriters; media planners, who determine the most effective ways that businesses can communicate with their target audiences, and strategic thinkers who can communicate across all media platforms are in high demand.

Program Size

Approximately 82 students are enrolled in the program, either as a major or minor.

More about Advertising Major