Students prepare for careers in advertising agencies, publications, the broadcast media, broadcasting stations, business and industry, and trade and professional associations.
Advertising majors choose between two areas of emphasis: the Advertising/Account Management Track to develop expertise in planning, budgeting, administering and coordinating services; and the Advertising/Creative Track to master the creative components of the advertising industry, including writing, design, print and broadcast production, traffic and creative services.
Non-majors may choose advertising as a minor, which requires the completion of 21 credit hours. Courses from both tracks, account management and creative, are available to students in the minor.
Approximately 130 students are enrolled in the major, 80 in the creative track and 40 in the account management track. About 15 students choose advertising as a minor. Average class size is 24 students.
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