You’ll learn to combine critical thinking with creativity to deliver strategic messages to a targeted audience on behalf of a client. You won’t just be memorizing facts from a textbook; you’ll be immersed in active and collaborative learning that has you thinking and doing in eight hands-on semesters.
You can be an advertising copywriter, account executive, researcher, digital producer, media planner, or social media strategist. You can work for an advertising agency or for a brand team, for corporations, nonprofits, media or trade organizations.
Approximately 82 students are enrolled in the program, either as a major or minor.
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