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Public Accountability: SJMC student achievement data

The Drake School of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communications. ACEJMC requires its accredited programs to report to the public retention and graduation rates, as well as other relevant information about student achievement. This information must be updated by Aug. 15 each year. Following is the most recent student achievement information available for the Drake SJMC.

Retention rates of entering first-year students

Entering class Drake overall SJMC
2009-10 84.7% 84.1%
2010-11 87.7 88.7
2011-12 87.8 90.3
2012-13 87.5 86.4

 

Four-year completion rates

Entering class Drake overall SJMC
2004 65.1% 73.9%
2005 68.9 76.2
2006 66.4 67.0
2007 65.6 63.2

 

Fall semester SJMC enrollment

Level Status 2013 2012 2011 2010 2009
Undergraduate Full-time 336 288 317 354 420
Part-time 9 5 7 7 10
Total 345 293 324 361 430
 
Graduate Full-time 1 0 0 0 0
Part-time 24 17 6 5 15
Total 25 17 6 5 15

 

In addition, about half of SJMC students also receive a second major or degree in another academic unit, such as Arts and Sciences or the College of Business and Public Administration.

Percentage of SJMC seniors reporting at least one internship/professionally oriented work experience while at Drake (most report multiple internships):

2012: 98%
2013: 93%
2014: 97%

SJMC graduate “accomplishment rate” — percentage of undergraduates reporting being employed, enrolled in graduate or professional school, enrolled in an activity related to professional goals, such as volunteerism or internship, within six months of graduation — as reported by Drake Professional and Career Development Services:

Year Drake overall SJMC
2009-10 96.1% 95.8%
2010-11 97.3 95.5
2011-12 98.7 100
2012-13 97.6 99

 

Examples of 2013 graduates’ employment within six months of graduation:

Digital media designer, Gannett Imaging and Ad Design
Graphic designer, Two Rivers Marketing
Social media intern, Jordan’s Skinny Mixes
Account associate, LS2group marketing and PR, Des Moines
News assistant, CNN, Washington, D.C.
Des Moines editor, Silicon Prairie News
Event planning intern, United Way of the Twin Cities
Multimedia content producer, KTVO-DT, Kirksville, MO
Teacher, Teach for America
Production assistant, ESPN, Bristol, Conn.
Operations coordinator, Cetera Financial Group, Des Moines
Account management, UPS, Chicago
Business analyst, Edge Technology Services, New York City
Manager, Family Video, Country Club Hills, IL
Fashion assistant, People Stylewatch, Time, Inc., New York City
Encoding operator, Hulu, Los Angeles
Graphic designer, Johnson Bros. Liquor Co., Des Moines
Music teacher, Des Moines Public Schools
Director of operations, The Shopping Company, St. Louis, MO
SEO copywriter, Snap Agency, St. Paul, MN
Analytics intern, Meredith Corp., Des Moines
News assistant/reporter, Marshalltown Broadcasting, Iowa
Drake Law student, office assistant, Stowers Law Firm
Marketing assistant, Jacobson Companies, Des Moines
Professional musician
Executive producer, Parkway Productions, Des Moines
Customer service rep, 2nd Wind Exercise Equipment, St. Paul, MN
Video editor, Chicago Bears
Real estate tax servicer, Wells Fargo, Des Moines
Photojournalist, Fox 17, Des Moines
Social media and marketing manager, AARP, Des Moines
Copywriter and PR specialist, APPcore, Des Moines
Marketing communications specialist, Salt Solutions, Des Moines
New media and marketing intern, Meredith Corp., Des Moines
Special projects associate, Lutheran Social Services, Des Plaines, IL
Public relations, Olson Agency, Minneapolis
Claims associate, State Farm, and web publisher, Helping Hands for the Disabled, Seattle
Broadcast activation assistant, Haworth Marketing + Media, St. Paul, MN
Assistant producer, Business FM 89.9, Singapore
International volunteer, Adventures in Mission
Human resources assistant, business consulting company, Denver
Marketing specialist, Iowa Beverage Systems, Des Moines
Photojournalist, KCCI-TV, Des Moines
Business consultant, The Boom Lab, Iowa
Graphic design assistant, truBrain, California
Graphic designer, No Limit Agency, Chicago
Fulbright scholar, South Korea
Media relations assistant, Arizona Cardinals Football, Phoenix
Membership and marketing, Unclaimed Properties Professionals, MN
Wish manager, Make a Wish Foundation, Chicago
Admission counselor, Drake University
Associate mobile product manager, New York Daily News, New York City
Fashion/beauty writer, Meredith Corp., Des Moines
Corporate marketing coordinator, Holmes Murphy, West Des Moines
Academic adviser, University of Kansas
Producer, Veritas Group, Des Moines
Program assistant, Vanderbilt Medical Center, Nashville
Account manager, Aerotek, Des Moines
Interaction designer, Cerner Corp., Kansas City
PR manager, Travel Advertising Group, Des Moines
Web and marketing intern, GuideOne Insurance, Des Moines
PR intern, Olson Agency, Minneapolis, MN
G3 online curriculum writer, Infinite Campus, St. Paul, MN
Graphic designer, Meredith Corp., Des Moines
Senior graphic designer, videographer, Meredith Corp., Des Moines
PR assistant, Iowa Health, Des Moines
Digital media staff writer, Meredith Corp., Des Moines
Customer development, Unilever, Chicago
Marketing associate, Norton Agency, Chicago
Programmer/talent, Marshalltown Broadcasting, Iowa
Marketing coordinator, Kenshoo, Chicago
Digital account coordinator, Register Media, Des Moines
Reporter for Juice magazine, Des Moines
Social media and marketing coordinator, Travel Advertising Group
Chapter Services Program Coordinator, Kappa Alpha Theta, Indianapolis
English teacher, Romania
Digital communications specialist, High School District 155, Chicago
Editorial intern, August Home Publishing, Des Moines
Press intern, U.S. House of Representatives, Washington, D.C.
Fellingham intern, Special Olympics Iowa
Copy editor, Meredith Corp., Des Moines
Multimedia specialist, Communication Research Institute, Des Moines
Communications assistant, Women Food and Agriculture Network, Des Moines
Communication specialist, Principal Financial Group, Des Moines
Fashion and beauty intern, Meredith Corp., Des Moines
English teacher, Sichuan International Studies, China
Event team recruiter, American Cancer Society, San Jose, CA
Graphic designer, Walnut Creek Church, Windsor Heights, Iowa
TEDx production manager, University of Wisconsin, Milwaukee
Magazine editor, Sports Spotlight USA
Receptionist, Millbrook Club, New York City
Production assistant, KCCI-TV, Des Moines
Producer/announcer, KLMJ FM, Hampton, IA
Web developer, Spongeworke, Monterrey, CA
Food, holidays and entertainment editor, Better Homes & Gardens, Des Moines
Corporate communications intern, MidAmerican Energy, Des Moines
Junior graphic designer, Flynn Wright Advertising, Des Moines
English teacher, Spain
PR intern, Weber Shandwick, Chicago

Examples of 2014 graduates’ internships:

Public relations majors
• PR/marketing, Des Moines Community Playhouse
• Marketing, On Point Strategies
• Special Events, Dallas Court-Appointed Special Advocates
• Media Planning, Two Rivers Marketing
• PR, The Meyocks Group
• News intern, Northwest Community Television
• PR, Pineapple Reputation Management
• PR, LS2Group
• Media intern, Meredith Corp.
• Marketing and PR, Living History Farms
• PR committee chair, Susan G. Komen Race for the Cure
• PR, Check-It-Forward
• Marketing and communications, American Quarter Horse Association
• Social media manager, Clear.md
• Social media and marketing analyst, Regalo International
• PR and marketing, Treat and Co. (Minneapolis)
• PR and client services, Strategic America
• PR and collegiate blogger, Alpha Phi International Office
• PR, Iowa State Fair Blue Ribbon Foundation
• Student ambassador, Team Impact
• Newsletter intern, Bulldog Club
• PR, American Cancer Society (Madison, WI)
• PR, Leukemia and Lymphoma Society
• PR, Orchard Place
• Marketing analyst, Delta Dental of Iowa
• Marketing, Des Moines Cycle Team
• Marketing and community relations, Des Moines Buccaneers hockey
• Youth development, Iowa Youth Rugby
• Marketing, Gateway Dance Theater
• PR, Together We Cope
• Marketing and promotions, Drake Athletic Department
• PR, Drake Office of Marketing and Communications
• PR, Noreen Heron and Associates
• PR, The Fresh Air Fund
• Design and PR, The Animal Rescue League
• Account assistant, Freestyle PR
• PR, Top Tier Social Media
• Advocacy internship, Planned Parenthood of the Heartland
• Sexual assault awareness intern, Iowa Coalition Against Sexual Assault
• Planning intern, Boys & Girls Club
• Communications and collateral promotion, Voice of Choice
• Communications, John Archer for Congress and Tom Latham for Congress
• Communications, Iowa Senate Republicans
• Legislative clerk, State of Iowa
• Communications, Iowa Democratic Party
• Internal communications/corporate affairs, AVIVA USA (Athena USA)
• Marketing and event planning, Merchants Bonding Company
• Marketing, Greater Des Moines Convention and Visitors Bureau
• Communications, Kemin Industries
• Marketing, EKS&H
• Marketing, Bank of America
• Marketing, Merrill Lynch
• Brand management, Unilever
• Communications, Hemophilia Foundation of Minnesota/Dakotas
• Marketing, Ameriprise Financial
• Mentor program, Nationwide Insurance
• Communications, Iowa Department of Natural Resources
• Street Team intern, Greater Des Moines Convention and Visitors Bureau
• PR and assistant account executive, Ripson Communications
• Communications, World Food Prize Foundation
• Community builder, Volunteer Local
• Assistant volunteer coordinator, Hy-Vee Road Races

Advertising majors
• Marketing and communications, Girl Scouts of Eastern Iowa
• Intern, Trilix Group
• Intern, The Integer Group
• Intern, The Meyocks Group
• Marketing, Phenomblue digital ad agency (Omaha)
• Communications, Spirit Global HQ (Overland Park, KS)
• Marketing, TMC Transportation
• Marketing, Klenske Ink (Brussels)
• Marketing, Wedoria (Calcutta)
• Marketing, Redifussion Y&R (Calcutta)
• Digital producer, Gannett Inc.
• HR and account service intern, Integer
• Graphic design and copywriting, Iowa PIRG renewable energy campaign
• Intern to Education Director, American Advertising Federation
• Iowa, Iowa ABD
• Intern, Guide One Insurance
• Intern, PhoneApp.com
• Marketing and sales, BitMethod
• Marketing, Iowa Dental Supply
• Marketing, Salon Spa W
• Marketing, Iowa Bankers Association
• SEO intern, Meredith Corp.
• Editorial writing, Better Homes & Gardens digital
• Real estate business owner
• Marketing, Disability Rights Iowa
• Media planning, The Integer Group
• Extension and outreach, Iowa State University
• Marketing, M2K Marketing
• Intern, Des Moines Buccaneers
• Intern, BH Management Services
• Marketing, Treat and Co. (Minneapolis)
• PR and client services, Strategic America
• Marketing, The Des Moines Register
• Marketing coordinator, Measured Intentions

Magazines/News-Internet majors
• Freelance writer, Invergroveheights, Patch.com
• Communications, Metropolitan Council (St. Paul, MN)
• Editorial assistant, Midwest Living Custom Media
• Digital intern, Cooking Channel (Scripps Networks Interactive, NYC)
• Editorial apprentice, Diabetic Living, Meredith Corp.
• Breaking news intern, The Des Moines Register
• Communications, Buy Fresh Buy Local
• News intern, Argus Observer News (Ontario, OR)
• Content writer, Healthcallings.com
• Iowa caucuses intern, Associated Press
• Intern, Meredith Brand Licensing
• Intern, POPAI
• Apprentice, Meredith Traditional Home
• Curriculum writer, United Nations Association of Minnesota
• Writer, Prescott Journal
• Finance intern, Leonard Boswell Campaign
• Intern, Disney College Program
• Social media intern, IAAM.com
• George Washington Carver Communications intern, World Food Prize
• Web content editor, Iowa Momentum Endurance Sports Magazine
• Freelance sports writer, The Des Moines Register
• Staff reporter/columnist, The Observer
• Editorial intern, Midwest Living, Meredith Corp.
• Marketing, Elumo Systems
• Editorial intern, Divine Caroline, Meredith Corp.
• Republican debate intern, ABC News
• News intern, Daily Herald, Roanoke Rapids, NC
• Marketing and development, Planned Parenthood
• Freelance web and graphic design
• Marketing and communication, Anawim Housing
• Marketing and communication, Rebuilding Together
• Media relations, Iowa Senate Democrats
• Media room, ABC News
• Editorial intern, Chicago Sun-Times Splash Magazine
• Graphic design intern, Meredith Digital Publications
• Writer, Sports Spotlight Magazine
• Intern, Better Homes & Gardens, Meredith Corp.
• Remote/online work, Yahoo! Sports
• Marketing and communications, Cedar Rapids Convention and Visitors Bureau
• Print communications, U.S. Rowing Association
• Communications and Marketing, Iowa Natural Heritage Foundation
• Grant writing, Iowa Department of Human Rights
• Communications and marketing, Integrative Counseling Solutions
• Student coordinator, Buy Fresh Buy Local
• Inter, Inked Magazine
• Editorial intern, Spirit Magazine, Southwest Airlines
• Intern, The Leader-Telegram, Eau Claire, WI
• Social media manager, Gusto Pizza

Broadcast News majors
• Corporate communications, MidAmerican Energy
• Communications, Iowa Energy League
• Communications, Clear Channel, Minnesota
• News, WDAF Fox4 Kansas City
• Media intern, Above and Beyond Cancer
• Iowa Caucuses debates, ABC News
• Intern, CBS Radio News
• Intern, KSTP Twin Cities Live
• Intern, KCCI-TV
• Marketing, KSTP
• Marketing, Pietown Productions
• Intern, KMBC-TV News, Kansas City
• Intern, Des Moines Radio Group
• Producer, WHO-TV
• Production assistant, Cumulus Media
• Video production, Iowa Cubs
• Video team, USATF Outdoor Championships at Drake

Radio-TV Producing majors
• Communications, City of Des Moines
• Iowa Caucuses debates, ABC News
• Marketing/video, Ruan Corp.
• Video, Measured Intentions
• Freelance website work
• Video, Sports Spotlight
• Social media and outreach communication, Frank Magid & Associates
• Photographer, Grad Images
• Weekend editor, WHO-TV
• Public information, City of Des Moines
• Promotions and videographer, Des Moines Radio Group
• App developer, Sound Design
• Freelance audio and video of student music recitals and auditions
• Camera crew, USATF Outdoor Championships

Other professional-related extracurricular activities:
• Times-Delphic writer, editor, photographer, web editor, business manager
• Society of Professional Journalists student chapter
• Drake Social Media Club
• Chief recruiting officer, sorority
• Communications coordinator, residence hall executive council
• Alumna relations director, sorority
• Public Relations Student Society of America
• Ad Club
• E.T. Meredith Magazine Center webmaster
• Drake Broadcasting System production crew, promotions, management, DJ
• Student Athlete Advisory Board
• Drake Magazine and DrakeMagazine.com, the Annual magazine
• HR director, sorority
• Student activist for gender equality
• Bateman PR Case Study Competition
• Drake Orientation leader
• Student services, College of Business and Public Administration
• Student Senate public relations and graphic design coordinator
• Drake American Marketing Association chapter
• Student Alumni Association vice president of marketing and PR
• Career Athletes on-campus rep
• Business writing coach
• Student Athletic Council marketing head
• Student assistant for Study Abroad
• Student assistant in Office of Student Involvement and Leadership
• American Institute for Foreign Studies alumni ambassador
• Colleges Against Cancer publicity co-chair