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Public Accountability: SJMC student achievement data

The Drake School of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communications. ACEJMC requires its accredited programs to report to the public retention and graduation rates, as well as other relevant information about student achievement. This information must be updated by Aug. 15 each year. Following is the most recent student achievement information available for the Drake SJMC.

Retention rates of entering first-year students

Entering class Drake overall SJMC
2009-11 87.7% 88.7%
2011-12 87.8 90.3
2012-13 87.5 86.4
2013-14 88.8 90.1

 

Four-year completion rates

Entering class Drake overall SJMC
2005 68.9% 76.2%
2006 66.4 67.0
2007 65.6 63.2
2008 65.7 78.9

 

Fall semester SJMC enrollment

Level Status 2014 2013 2012 2011 2010
Undergraduate Full-time 305 336 288 317 354
Part-time 4 9 5 7 7
Total 309 345 293 324 361
Graduate Full-time 1 1 0 0 0
Part-time 21 24 17 6 5
Total 22 17 6 5 15

 

In addition, about half of SJMC students also receive a second major or degree in another academic unit, such as Arts and Sciences or the College of Business and Public Administration.

Percentage of SJMC seniors reporting at least one internship/professionally oriented work experience while at Drake (most report multiple internships):

2012: 98%
2013: 93%
2014: 97%
2015: 91%

SJMC graduate “accomplishment rate” — percentage of undergraduates reporting being employed, enrolled in graduate or professional school, enrolled in an activity related to professional goals, such as volunteerism or internship, within six months of graduation — as reported by Drake Professional and Career Development Services:

Year Drake overall SJMC
2010-11 97.3% 95.5%
2011-12 98.7 100
2012-13 97.6 99
2013-14 98.3 100

 

Snapshot of 2014 graduates’ employment within six months of graduation:

  • Video production and support, Iowa Events Center
  • Leadership development candidate, Allstate Insurance, Northbrook, IL
  • Marketing specialist, UnityPoint Clinic, West Des Moines
  • English writing teacher, Guangxi Normal University, China
  • Graphic designer, Bauer Compressors, Norfolk, VA
  • Community content editor for entertainment, The Des Moines Register
  • Marketing analyst & social media coordinator, Regalo International, Rosemount, MN
  • Fulbright scholar, Korea
  • Police reporter, The Herald-Sun, Raleigh-Durham, NC
  • Quality control specialist, The Sportsman Channel, Milwaukee
  • Specialist, Apple, Chicago
  • Web content specialist, St. Mary’s University, Minneapolis
  • Public relations assistant, Roepke Public Relations, Minneapolis
  • Reporter, WCBD-TV, Charleston, SC
  • Cops and courts reporter, Casper Star-Tribune, Casper, WY
  • Digital outreach assistant, Iowa Natural Heritage Foundation
  • Design apprentice, Meredith Corporation, Des Moines
  • Psychology master’s student, University of Nebraska
  • Manager, Torrid plus-size clothing, Bloomington, IL
  • Marketing assistant, Atirix Medical Systems, Minneapolis
  • News reporter, KSNT Channel 27 & KTMJ Fox 43, Louisburg, KS
  • Public relations account coordinator, Strategic America, Des Moines
  • Freelance writer & loan document analyst, Wells Fargo, Des Moines
  • Disney College Program, Walt Disney World, Hollywood, CA
  • Designer, Gannett Design Studios, Des Moines
  • Public relations & recruitment specialist, Rehab Management Solutions, Milwaukee
  • Marketing coordinator and executive assistant, Dwolla, San Francisco
  • Iowa legislator from Dubuque, IA
  • Associate videographer and editor, Sundog Studios, Des Moines
  • Marketing and communications specialist, Enterprise Iowa, Johnston, IA
  • Volunteer Management Office, Yosemite National Park, Fresno, CA
  • Contractor project controls data coordinator, Flint Hills Resources, Prescott, WI
  • E-commerce editorial assistant, Meredith Corporation, Des Moines
  • Marketing and creative intern, QA Graphics, Des Moines, IA
  • Production assistant intern, Total Event Resources, Schaumburg, IL
  • Associate social media editor, Better Homes and Gardens, Meredith Corporation
  • Co-owner and founding member, Monarch Transformations, Des Moines
  • Journalism teacher, Sichuan International Studies University, China
  • Marketing and public relations intern, The Des Moines Playhouse
  • Social media marketing manager, Gusto Pizza Inc., Des Moines
  • Write-reporter, People.com, New York City
  • Private wealth management, Robert W. Baird & Co., Kansas City
  • Assistant account executive, Olson, Minneapolis
  • Marketing copywriter, Esco Holdings, Minneapolis
  • Public relations coordinator, Two Rivers Marketing, Des Moines
  • Account manager, TRIO Marketing, Des Moines
  • Public relations coordinator, LIFT Alliance, Austin, TX
  • Social media coordinator, Recipe.com, Meredith Corporation
  • Client services manager, Keeling Wealth Advisors, West Des Moines
  • Social media strategist & creative asset developer, The Social Lites, Minneapolis
  • Assistant social media consultant, Principal Financial Group, Des Moines
  • Account executive, Olson, Minneapolis
  • Credit analyst, Two Rivers Bank & Trust, Des Moines
  • Corporate communications intern, MidAmerican Energy, Des Moines
  • Legal assistant, Reinsch, Slattery, Bear and Minahan, Omaha
  • English teacher, Gauangxi Normal University, China
  • Marketing manager, Vermeer Midwest, Des Moines
  • Producer, KCRG-TV9, Cedar Rapids
  • Deputy communications director/legislative analyst, state of Iowa
  • Account executive, Exponent PR, Minneapolis
  • Communications intern, Iowa Coalition Against Sexual Assault
  • Media and communications intern, Buy Fresh Buy Local, Des Moines
  • Marketing coordinator & research analyst, Venture Mortgage, Minneapolis
  • Furniture installer, Right Angle Installations, Lisle, IL
  • Assistant account manager, Karwoski and Courage PR, Minneapolis
  • Nanny, St. Louis
  • Communications associate, Academic Health Center, U. of Minnesota, Minneapolis
  • Marketing, Wells Fargo, Des Moines
  • Athletics media services, Southern Illinois University
  • Soldier, Israeli Defense Forces
  • Marketing coordinator, Iowa Bankers Association
  • Staff writer, Better Homes and Gardens, Meredith Corporation
  • Editorial intern, Essence.com, New York City
  • Editor, WHO-TV, Des Moines

Where 2015 graduates had internships:

Public relations majors

  • Des Moines Metro Arts Alliance
  • Des Moines Buccaneers, hockey
  • Principal Financial Group
  • Sciengistics Inc., marketing
  • West Des Moines School District Communications Department
  • MidAmerican Energy Co., corporate communications and public affairs
  • Media Link Inc., marketing/PR
  • Iowa Health Care Association
  • Iowa Center for Assisted Living
  • Welland Lake Communication, PR/marketing
  • Let America Know, Internet marketing
  • New Gov., nonprofit political
  • Blue House Marketing, consulting startup
  • Amanda the Panda, nonprofit for kids with cancer
  • Minnesota Pollution Control Agency
  • Lessing-Flynn, PR/advertising agency
  • Development Services of Iowa
  • Iowa International Center
  • Glass House PR
  • Two Rivers Marketing
  • ISCPA
  • Iowa Attorney General’s Office, consumer protection division intern
  • Senate Democratic Caucus, communications intern
  • Peppersoup Media
  • Strategic America, PR and marketing agency
  • Iowa Barnstormers, arena football PR intern
  • Northwestern Mutual, sales intern
  • Target, sales intern
  • The Integer Group, account services
  • The Education Abroad Network
  • LS2Group, political consulting and government affairs
  • The Rand Shauver Cancer Research and Community Fund
  • Young Women’s Resource Center, marketing
  • Hennepin County Medical Center, events
  • Iowa Senate, communications
  • City of Des Moines Parks and Recreation Department, communications
  • Mediacom
  • Greater Des Moines Leadership Institute, marketing and communications
  • Wright Service Corp.
  • eComegy, marketing and communications
  • Marketlink Inc., project management

Advertising majors

  • Akili Design and Marketing Services, advertising
  • Meyocks, copywriting
  • Minnesota Vikings training camp intern
  • Des Moines Menace, soccer graphic design and marketing
  • The Integer Group, copywriting intern, business development
  • Dice Holdings, BioSpace, creative marketing
  • Bailey Lauerman, PR and social media
  • DSM Living magazine, graphic design
  • Collaborative Education Institute, graphic design
  • Iowa Natural Heritage Foundation, graphic design
  • Women in Networking
  • ZLR Ignition, account intern
  • Initiative, New York headquarters, consumer behavior
  • Quad Graphic Creative Solutions, marketing
  • Radio Disney AM1640, marketing
  • Bizability Group
  • Natural Resources Conservation Services
  • Lifetouch
  • Des Moines Metro Arts Alliance
  • Iowa Cubs, video
  • Stelter Company, business development associate
  • Quad Cities River Bandits, baseball video production
  • Iowa Events Center, marketing
  • Athlete Network
  • Sullivan Higdon & Sink, project management
  • BIZ, social media marketing
  • Mercer Health and Benefits, client relations
  • Social media planning consultant for small companies
  • Iowa Barnstormers, football PR
  • Third Channel with Cosmopolitan magazine
  • The Members Group, product intern
  • Wellmark, interactive marketing
  • Des Moines Radio Group, promotions
  • Science Center of Iowa
  • Performance Marketing, account services
  • Blue House Marketing, project manager
  • LS2Group, political consulting and government affairs
  • PineappleRM, Minneapolis
  • Meredith Corp.
  • Des Moines Chamber of Commerce
  • Catchfire Media

Magazine/News/Digital production majors

  • Minnesota Public Radio, intern, freelancer, consultant
  • Des Moines Social Club
  • Iowa Cubs, video production
  • Texas Monthly magazine
  • New York magazine
  • Paste magazine
  • Cityview independent weekly
  • Northwest Herald (Chicago)
  • AARP Missouri, digital marketing
  • Mind Over Media
  • Pam’s Communication
  • Good Housekeeping magazine, editorial home
  • Vitae Design Collective, fashion
  • Beautiful Savage magazine, staff writer
  • DivineCaroline.com, staff writer
  • Goodsmiths.com, communications
  • Principal Financial Group
  • Iowa Genealogical Society, inventorying microfilm
  • American Friends Service Committee, research data on politics
  • NBCSN, Drake Relays
  • The Nine Network, St. Louis PBS affiliate
  • CBS-TV Los Angeles-based photo department
  • Production assistant at local production house
  • Meredith Corp.
  • Rochester Magazine
  • Last Laugh Comedy Theater
  • Missouri Coalition for the Environment
  • Iowa Public Radio
  • Boys & Girls Clubs of Central Iowa
  • Pedal the Cause, event promotion
  • Diabetic Living magazine, graphic design intern
  • Better Homes & Gardens, social media design assistant
  • KCCI-TV, production assistant
  • Reach Out and Read
  • Des Moines Public Library, marketing
  • Greater Des Moines Habitat for Humanity, multimedia
  • AmeriCorps, multimedia
  • AAU Track and Field, videographer
  • Iowa Public Television, studio production intern
  • Indianapolis Monthly, editorial intern
  • Fork-in-the-Road, holistic health consulting, editor, marketing
  • Meredith Corp., marketing and analytics
  • College Fashionista, blogger
  • Naperville magazine
  • DuPage Children’s Museum, PR and communications intern
  • Meredith Special Interest Media, copy flow coordinator, editor
  • Seventeen.com, editorial intern
  • Meredith MXM, Kraft, editorial apprentice
  • The Knot, ASME intern
  • SparkReaction, inbound marketing consultant
  • Her Campus, Borrowed + Blue, Loverly, freelancer
  • Seventeen magazine, art intern
  • Meredith Brand Licensing, art intern
  • Meredith MXM, Lowe’s Creative Ideas, design apprentice
  • FH Pro, editorial and design intern (London)
  • Better Homes & Gardens, digital media intern, art intern
  • ShopBHG, e-commerce intern
  • Meredith Corp. Craft Group, graphic design intern
  • Des Moines Arts Festival, communications and marketing intern
  • The Des Moines Register, sports news assistant
  • Anawim Housing, videographer
  • Drake Office of Student Involvement and Leadership, graphic designer

Other professional-related extracurricular activities:

  • The Times-Delphic student newspaper
  • KDRA 94.1 the Dog (campus radio station)
  • Public Relations Student Society of America, regional conference planning committee
  • The Annual magazine
  • Drake Magazine
  • Drake Broadcasting System
  • Society of Professional Journalists, campus chapter
  • DrakeDigitalNews.com
  • DUIN humor magazine
  • Periphery literary magazine
  • Drake Athletics, digital content director, marketing intern, Gameday intern
  • Bucksbaum Lecture assistant
  • Drake Sodexo, marketing intern
  • Drake Communications, presidential communications intern
  • Drake Communications department (PR intern, photo and video intern)
  • Working Group for the Infusion of Global and Multicultural Understandings
  • President of Drake Hillel, Jewish student organization
  • Drake football, marketing
  • Drake For She campaign
  • Public Relations major research assistant
  • Drake University Student Alumni Association
  • Student Activities Board
  • Student Senate
  • El Ritmo Latino
  • Drake Admissions, student ambassador
  • Drake Office of Events
  • Habitat for Humanity
  • UNICEF@Drake
  • E.T. Meredith Center for Magazine Students
  • Middle Eastern Peace and Prosperity Alliance, graphic designer
  • Office of Community Engagement and Service Learning, design ambassador
  • Drake Emerging Writers Award judge
  • Campus Fellowship, graphic designer
  • Belize Dance Marathon, graphic designer
  • College of Business and Public Administration website designer
  • Environmental Science department newsletter designer