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Panel and workshop will focus on media business models

02 Apr Posted by in SJMC news | Comments Off





The School of Journalism and Mass Communication in partnership with the College of Business and Public Administration is offering a two-part panel discussion and workshop focusing on how media organizations are creating and adapting to new business models, as well as redefining mediums of communication.

The Changing Business of Media consists of two sessions targeted primarily for SJMC students and focuses on how news and information is delivered and consumed today and how media organizations are adapting and changing. The panel session will look at a new business models for traditional media, as well as social models, and how changes to the business affect journalists, broadcasters, public relations professionals, advertisers and marketers. An entrepreneurial workshop will be conducted the following week to move participants to action as entrepreneurial thinkers, communicators, marketers, journalists–and consumers!

The Changing Business of Media

Monday, April 8; 6:30 p.m. – Media Professionals Panel
Meredith 101

A panel of esteemed media professionals who are the change agents in TV, newspapers, magazines, and social media discuss the changing business of their medium.

  • Dave Busiek, News Director at KCCI-TV
  • Lynn Hicks, Business Editor at Des Moines Register
  • Kaelin Zawilinski, Editorial Manager at Meredith Corporation
  • Cat Rocketship, Writer, Editor, Artist and Blogger for Offbeat Home, Juice Magazine, and Hipster Housewife

Monday, April 15; 6:30 p.m. – Entrepreneurial Workshop
Meredith 101

You’ve heard from the professionals, now roll up your sleeves and see how you can make a difference. How will you need to think differently in your career because of the changing business of media? How can you be an entrepreneurial thinker, communicator, marketer or journalist?

How can you be a change agent in the media “business” now and in the future?